— Poster & Brochure —

MoMA: The Contenders

Resonate

For MoMA-NY’s annual series featuring 10 influential and innovative films that “resonate” beyond their theatrical release, both the poster and the accompanying brochure borrowed the black and white simplicity of MoMA’s website and infused it with resonating movement.

The circle used to highlight MoMA’s wordmark on the brochure cover is then reversed for the contenders introduction page before being faintly echoed in the arcs found on each subsequent pages.