— Packaging & Advertisement —

Tigre Moreau


The idea behind Tigre Moreau is to create a brand image that sets it apart from the typical sentimental romanticism that has defined chocolates for decades.

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It harkens back to the past through its retro packaging (reflecting the classic taste and ingredients of its fine dark chocolates) while also employing a visually arresting ad campaign that aligns more with a younger target audience.

 

Logo

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Package Design

 

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