— Packaging & Advertisement —

Tigre Moreau

Bittersweet

The idea behind Tigre Moreau is to create a brand image that sets it apart from the typical sentimental romanticism that has defined chocolates for decades.

It harkens back to the past through its retro packaging (reflecting the classic taste and ingredients of its fine dark chocolates) while also employing a visually arresting ad campaign that aligns more with a younger target audience.